Team Leader – Web Analytics
Talentmasters
TalentMasters team of Executive Search Professionals specializes in bringing Talent and Business together. Our extensive International Market knowledge, latest trends in recruitment and executive search practice, combined with more than two decades of experience within different sectors and the love in what we do, secure successful career development. TalentMasters reinforces the constant growth of every client's business through selecting and further developing its Human Capital. The need to entrust the selection of the ideal professional for the matching role meets the mission of our company.
Our client, an International marketing agency is looking for a new team-mate – a Team leader in web-analytics who has STRONG experience with web-analytics tools and is familiar with the structure of the digital marketing market. We expect that you can: set up Google Analytics 360 for (web / android / iOS); formulate hypotheses, collect data, carry out analysis and offer colleagues solutions for improving the quality of web-analytics in the company.
Please see below the main criteria for this role.
Key objectives of the role and responsibilities:
- Managing the team of Web analysts;
- Setting up Google Analytics 360 (web / android / ios);
- Providing End-to-end analytics: tracking and analysing user behaviour on various platforms;
- Providing analysis of a large number of metrics from web analytics, marketing, cash and business indicators;
- Preparing recommendations for optimising and improving the effectiveness of promotional activities;
- Independently identifying the needs in analytics and find the right answers for the team;
- Visualising the analytical results in tables, presentations and dashboards;
- Working with non-standard analytical tasks and complex projects;
Required experience and main characteristics of our preferred candidate:
- Experience in web-analysis up to 3 years and in preparing analytical reviews;
- Experience with Google Analytics, Firebase, GTM, BQ;
- Configuring filters, targets, segments, events, custom measurements / metrics + data flow control system;
- Integrating data from GA / BQ and analytical databases experience;
- Being responsible for your results, to know how to lead several projects at one time;